So you’ve been hearing a lot about guest blogging lately, especially how it can boost your SEO, improve your online authority, and help you rank better on search engines. If you’re targeting the German speaking market, then trust me, you’re on the right track.
Germany has some of the most engaged and niche specific digital audiences in Europe. But finding the right German sites to contribute to can be a challenge, especially when you’re outside the country or just starting out.
I went down that rabbit hole but after researching, pitching, and testing dozens of websites, I’ve narrowed down a list of top German guest posting websites that are worth your time, energy, and maybe even your caffeine addiction. Whether you’re doing it solo or working with professional guest posting services Germany, this guide is your shortcut to getting published on legit German blogs and news portals.
MSN Germany
Let’s be real here, MSN Germany is more of a curated news platform than a traditional blog or media site. They don’t openly accept guest posts like a typical blog, but that doesn’t mean it’s useless for your SEO strategy.
MSN.de republishes and aggregates content from major German media outlets, so getting your content to appear here usually means going through a backdoor , by writing for one of MSN’s syndication partners. These could be established publishers like Welt or Focus.de.
It’s kind of like playing chess. You don’t go straight to the king , you checkmate through the rest of the board. If you’re working with high-end link building services, this is the kind of strategy they can pull off for you.
The platform covers a wide range of topics, from breaking news and politics to lifestyle and entertainment. Since MSN has an incredibly high domain authority (95), even an indirect link from a syndicated article can significantly boost your SEO efforts.
Juraforum.de
If you’re in the legal field or offering services related to German law, Juraforum.de is your hidden gem. It’s a trusted space filled with discussions, advice, and content around everything legal; civil law, tenancy issues, divorce rights, and more.
While they’re not always open to just anyone submitting content, they do publish legal articles, guides, and responses from registered professionals or experts. This means your post needs to sound more like an academic journal than a lifestyle blog.
If you (or your client) have credibility in legal circles, your post here can boost not only your SEO but also your authority in a niche that demands trust. It’s an excellent target for those who offer link insertion services Germany within highly regulated industries.
TechRadar Global
Now, this one is technically global and not German specific, but it’s still highly relevant if you’re looking to tap into the tech-savvy German speaking crowd. TechRadar has millions of readers worldwide, and their audience includes a fair share of Germans who follow product reviews, tech updates, and digital trends.
Guest posting here is possible, but they’re pretty selective , only featuring contributors with hands-on experience or expert opinions. If you’re a tech enthusiast, SaaS marketer, or working in cybersecurity, this site offers incredible SEO value and helps you build backlinks that search engines love. Plus, if your link building service involves global exposure, getting published on TechRadar makes you look instantly legit.
Welt Unternehmen
It is one of Germany’s most respected news outlets, and its business-focused subdomain, Unternehmen.Welt.de, is a prime spot for thought leadership content.
This is the business section of the larger Welt.de media group, and it’s where decision-makers, entrepreneurs, and startup founders go to read about what’s happening in the German corporate scene.
Submitting a guest post here isn’t easy, but it’s not impossible either. They tend to lean toward content that’s analytical, full of insights, and often backed by case studies or strong market data.
If your content feels like it belongs in the Harvard Business Review, you’ve got a good shot. Articles here tend to stick around for a while on Google, which is great for long-term link equity. For B2B brands or those offering high-end guest posting services Germany, this is a goal worth chasing.
Welt.de
Welt.de is among the top German guest posting websites, and while they’re notoriously selective, they do accept expert guest contributions now and then especially if the topic is timely and you’ve got a strong background in your industry.
Think political opinion pieces, economic forecasts, or in-depth reports on social issues. It’s not your average blog ,you won’t get away with a fluffy “5 Tips for Productivity” post here.
What you’ll need is a well structured, journalistic-level article with quotes, sources, and a clear narrative. The backlinks from Welt are extremely powerful, making it one of the crown jewels in any link insertion service strategy.
With a domain authority of 93 and millions of readers, a guest post on Welt.de is a major credibility booster. However, casual bloggers or self-promotional content won’t make the cut.
Focus.de
Focus.de is another heavyweight in Germany’s digital media space. Unlike Welt, they’re a bit more accessible for guest contributors, especially those offering expert takes on health, tech, finance, or consumer behavior.
What I like about Focus is that they appreciate timely, well-argued pieces and are often open to publishing content that’s opinionated—as long as it’s backed by credible data or professional insight.
This is a solid platform for guest posting services Germany, especially if you’re working with clients in competitive markets like fintech, healthtech, or eCommerce. Just remember: Focus isn’t a content dump ground. They review every piece carefully, so pitch thoughtfully.
Handelsblatt
Handelsblatt is basically Germany’s answer to the Wall Street Journal. It covers everything from finance and stocks to corporate governance and macroeconomics. It’s a bit intimidating to approach, I won’t lie. But if you have a background in economics or finance or work with someone who does,you can contribute thought leadership articles that reach a high-caliber audience.
Handelsblatt is not about quantity. It’s about insight, analysis, and being right on the money (literally). This platform is where link building services go when they want elite-level backlinks for finance brands. Expect rigorous editorial standards and a slow turnaround time—but also real prestige.
RingCentral
Okay, this one’s a curveball. It’s a SaaS company, not a news outlet, but RingCentral has a robust blog that features industry thought leaders and subject-matter experts in digital communication, remote work, and enterprise solutions.
They also do regional content marketing, which means they welcome contributors who can write about how remote work or team collaboration tools impact businesses in Europe—including Germany. If you’re offering B2B guest posting services or handle SEO for tech clients, this is a solid content partner to pursue. The tone is business-friendly but not overly stiff, and they genuinely care about useful, solution-oriented content.
CHIP.de
CHIP.de is the bread and butter of German tech readers. Think of it as the country’s go-to site for product reviews, troubleshooting guides, and top-10 software lists. If you’re into tech writing or reviewing gadgets, this is your playground.
CHIP accepts guest posts and contributions from freelancers, especially those who bring hands-on experience and practical knowledge. Your article could cover anything from “How to speed up a slow laptop” to “The best antivirus software for students in Germany.”
What’s great is the SEO juice you get from their site, CHIP.de has a strong Domain Authority of 88 and traffic of 15M+ monthly visitors, which makes your backlinks here hold real value. Plus, if your article ranks, it’ll probably stay on top for months, if not years.
DerStandard
I know, it technically sounds Austrian, not German. But DerStandard is written in German, widely read across German-speaking countries, and offers a platform for nuanced opinion pieces.
Whether you want to comment on culture, society, technology, or the intersection of politics and media, DerStandard is open to intelligent, well-written guest contributions. It’s ideal for creatives, academics, and commentators who want to speak to a thoughtful, well-read audience. If your focus is reputation-building more than mass link volume, this is a great choice—especially if you work in media, nonprofit, or public policy sectors.
Wrapping up
So… Is Guest Blogging in Germany Worth It?
Short answer? Yes.
Long answer? Absolutely, but only if you do it right.
Guest posting in Germany is a different ballgame. Editors are picky. Readers are discerning. And Google Germany is as smart as they come.
But if you manage to land even one or two placements on any of the top German guest posting websites, your SEO will thank you, and your brand presence will grow fast. You’ll also start building relationships with editors and audiences that go beyond a single article.
Whether you go at it solo or team up with reliable guest posting services Germany, the key is to keep your content genuine, relevant, and valuable and choosing a reliable digital marketing company that could handle everything on your behalf.
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