Your No Stress Guide to Google’s June 2025 Core Update

Google dropped a big update. Again.

It was called the June 2025 Core Update and it started rolling out. And no, it wasn’t just another small tweak. This update was massive. It’s the second major update of the year, after the March one.

Google changed how it evaluates all content. It’s like Google got a brain transplant. They rewired how their search works.

The update will take about 3 weeks to fully roll out. During this time, you might see wild changes in traffic. Don’t panic. It’s normal.

Why Google Keeps Messing with Us

Google says this update helps users find relevant, helpful, and satisfying content. That’s the official line.

But behind the scenes, there’s more going on.

They’re dealing with Spammy content flooding the web, outdated articles , AI-written junk with no real value and the rise of AI search overviews.

So they adjusted the algorithm to reward better content. If your stuff helps people and isn’t just fluff, you might see a bump in rankings. If not… well, you know what happens.
 

The Big Three Things Google Cares About

1. Content Quality – Good Isn’t Good Enough

Google’s algorithm is getting smarter. It’s not just looking for keyword filled pages anymore. It wants real value.

Here’s what that means:

1) Originality: Don’t rewrite Wikipedia. Share your opinion, experience, or story.

2) Depth: If you’re writing “how to bake a cake,” show steps, tools, photos. Not just 3 lines and a YouTube link.

3) Clickbait? No Thanks: If your headline says “Best Ways to Lose Weight,” the content better deliver.

4) E-E-A-T: Google loves content with Experience, Expertise, Authority and Trust. Add credentials, sources, and real world knowledge.

2. User Experience (UX) – Make People Happy

Google tracks how users interact with your site. If they bounce back fast, that’s bad.

So:

     1) Your site should work great on mobile.

     2) It should load fast.

     3) No annoying pop ups.

     4) Buttons should be easy to tap.

     5) Text should be easy to read.

3. Trust and Freshness – Stay Updated or Get Left Behind

Old content loses trust. That “2021 Tips for SEO” post? Yeah, that might hurt you now.

What to do:

     1) Update your posts regularly.

     2) Replace broken links.

     3) Use new stats and screenshots.

     4) Delete thin or irrelevant pages.

Also , if you are interested in learning about ‘How to Structure Information for AI Search’, read this blog.

AI Overviews Are Changing the Game

This is big.

Those fancy AI answer boxes at the top of search results? They’re eating everyone’s lunch. Nearly 70% of searches now end without anyone clicking through to a website. That’s up from like 56% last year. If your content’s getting summarized in those boxes, congrats, you just helped Google steal your own traffic.

Why should you care?

Because:

     1) Your traffic might drop even if your rankings are fine.

     2) Google is summarizing your content and giving users the answer directly.

     3) People click less, scroll less.

What can you do?

1) Use long tail keywords that AI can’t answer easily (e.g., “best DSLR camera for bird photography in 2025”).

2) Be the source: Structure your content clearly so Google includes your info in summaries.

3) Add visuals: Use images, tables, videos to make your content harder to replicate.

How to check if the update affected you:
 

Look at traffic after June 30

     1) Big drop? Might be the update.

     2) Slow decline? Might be your own content issues.

Check Google Search Console

     1) Look at top keywords before and after the update.

     2) Which pages lost traffic?

Check what type of content dropped

     1) Old posts?

     2) Thin articles?

     3) Clickbait headlines?

What to Do If You Got Hit

Take a breath. Don’t delete your whole site.

Here’s your action plan:

Step 1: Identify Weak Content

Use Google Search Console. Find posts with high impressions but low clicks. Or those that lost traffic.

Step 2: Use the 3 R’s

     1) REWRITE: Update info, add visuals, include expert tips.

     2) REMOVE: Delete content that’s outdated or just plain bad.

     3) REDIRECT: Got two posts on the same topic? Merge and redirect one.

Step 3: Boost Trust Signals

     1) Add author bios.

     2) Mention expert reviews.

     3) Link to government (.gov) or educational (.edu) sources.

Step 4: Improve Site Speed & Mobile Design

     1) Compress images.

     2) Avoid heavy pop ups.

     3) Make buttons thumb friendly.

What to Do If You Gained Traffic

Nice work.

If you stayed steady or saw growth, here’s what to do next:

     1) Double down on what worked.

     2) Update your top posts.

     3) Link related content together to create a strong topic hub.

     4) Track bounce rate, time on page, and pages per session. These are strong user signals.

Real Life Example

A reputable Dubai based healthcare website experienced a 30% drop in organic traffic starting July 1, 2025, right after Google’s June Core Update rollout began on June 30, 2025 .This matched the surge in search volatility noted at the end of June .

What happened?

     1) Many blog posts (e.g., “Best Supplements for Women in UAE”) performed well for years.

     2) Content was moderately helpful but sometimes recycled from global health sites.

     3) Features like author bios and citations were thin or missing.

     4) UX on mobile had small issues (e.g., slow page loads, intrusive pop-ups).

How did the update hit them?

1) Drops were largest in health content with generic or under sourced claims.

2) Traffic from local searches (Dubai/UAE-specific keywords) fell sharply ,likely because Google’s updated algorithm prioritized local-first, expert backed content.

Their Recovery Strategy

1) Content audit: Identified 50 thin/redundant articles, either deleted or merged.

2) Rewriting with authority: Brought in certified dietitians and doctors to develop fresh, nuanced content.

3) Improved E‑E‑A‑T signals: Added full author bios with qualifications and citations from .gov, .ae, or UAE health orgs.

4) Mobile UX enhancements: Fixed pop up issues, optimized images, reduced page loading time.

5) Local targeting & structured data: Enriched posts with location specific phrases (“Dubai prenatal nutrition”) and added FAQ schema.

The Future of SEO

Google will keep updating. That’s not going to stop. So let’s talk future proofing.

1) Focus on Search Intent

Don’t write content just for keywords. Think about what the user really wants. Are they looking to buy, compare, or learn?

Match your format:

     1) Reviews

     2) How to guides

     3) Comparison tables

     4) Short videos

2) Build a Brand

Google values trust. If people are searching your brand name, it’s a good sign.

How to build one:

     1) Start a newsletter.

     2) Get active on social media.

     3) Be consistent across platforms.

3) Use Structured Data (Schema)

Schema helps Google understand your content better. Use it for:

     1) Recipes

     2) Events

     3) FAQs

     4) Products

Embrace Ethical AI

You can use AI to:

     1) Brainstorm

     2) Outline

     3) Summarize

But you must add your own voice. Share real experiences, stories, and insights. That’s what makes your content human.

Final Thoughts

In a nutshell,  June 2025 Core Update focuses on content quality, user experience, and trust. It pushes more AI features into search results. While penalize thin, outdated, or unhelpful content.
And rewards websites that help real users.

So, don’t try to “game” the system. Instead, make content that:

     1) Solves problems.

     2) Provides clear answers.

     3) Offers depth and originality.

     4) Works well on mobile.

If you lose traffic, don’t stress. Fix what’s broken. Improve what’s good. Stay consistent.

If you gained traffic, congrats. But keep working to keep it.

The best SEO advice? Care about your reader. That’s what Google is trying to do too.