It is a craft to convey your message through visual content. Graphic designers apply visual hierarchy and page layout techniques to display a specific illustration. They use typography and pictures to present different interactive designs. All these elements optimize the user experience.

The horizon of graphic design goes beyond just combining text and pictures. It is a way of communicating a message visually. Each project of graphic design is unique and poses specific information. It is all about expressing the idea in the form of visual art that is always appealing to human instinct. In this sense, graphic designing concerns about aesthetic appeal and marketing.

In addition to the described aspects that lie under the roof of graphic designing, there is a plethora of information that designers keep into account while making different designs. These aspects are as follows:

• Symmetry and Balance

The symmetrical and balanced picture always looks good to see and to comprehend.

Symmetry reflects the visual quality of repeating parts that combine to form an image. It extends across an axis or a path around a corner. On the contrary, asymmetry refers to the patterns that are neither balanced nor symmetrical.

Balance denotes the concept that the design weighs equally throughout the composition.

• Flow

Flow leads the eye from one part of the composition to the other. So, it works for movement and direction. It also renders an effect that drives attention for a particular period. More visual weight sticks the eye on a place for more time.

• Pattern

It refers to the repetition of a simple or complex design throughout the picture etc. A perfect combination is the one that contains all the patterns in symmetry.

• Repetition

The repetition of design gives the whole image a unified look. We can call it the consistency of design.

• The rule of third

It contains three rows and three columns of design. The points where these vertical and horizontal columns meet are the places focal points should be.

Designers put the focal points at each intersection to make it more striking.

• Golden ratio

It is also known as the golden ratio and golden mean. To create a golden mathematical ratio for grids, designers divide it into a proportion of 1to 1.618. it makes it easier to work.

• Identification of the audience

Clients are the power of any business. In graphic designing, marketing experts target the audience that helps them make an effective marketing strategy.

• Typography

Typography is the art of adjusting the text within the design. Experts in this field arrange a typeface in various combinations of font, size, and spacing.

• Colors/ Contrast

It is to emphasize a particular aspect of the design. It highlights the parts that need to be stressed and suppresses the less important ones, all through contrasting the colors.

From these elements, it is clear that graphic design considers the user experience as the only priority. It targets users’ visual processing abilities through lucrative animations. So, it hits the emotional area of the human brain that responds to beauty and aesthetics that is our basic instinct. A smart graphic designer must possess a firm understanding of how color theory works on human perception.

For instance, they use red color for alerts, and green color for notifications, that shows proceedings.

• Design

The font or design of the text also matters a lot. For exciting news, sans-serif font works wonders.